“Style is and everlasting impression and jewelry is a passion that is passed through generations.” -Nicola Bvlgari
In 2011, French Luxury Group LVMH acquired the Italian Family Company for $6 Billion. Making it, the highest LVMH has ever offered. The following year LVMH decided to “rebrand” and relocate the existing Bvlgari Boutique.
The new location for Bvlgari has a much stronger presence in Beverly Hills. It positioned itself amongst other Fine Jewelry boutiques such as Cartier, David Yurman and Chanel. The new Bvlgari location remains on Rodeo Drive on the corner of Brighton Way, which is known as the “Fine Jewelry and Timepiece” section of Rodeo Drive.