After a year-long renovation, the new Louis Vuitton store is now open. Designed by architect Peter Marino, notably known for creating the majority of luxury retail.
The newly imagined space strikes a head-turning presence, with wending stainless-steel and lacquered ivory “ribbons” outside of its first floor, an all-glass layer on its second, and a third floor tiled in sheer fabric panels, patterned in a brick-like formation and placed at random—a patchwork reminiscent of the swirling ’70s prints that were seen coming down the runway at the Spring/Summer 2015 ready-to-wear show.
“We’ve been a landmark destination in the neighborhood for more than 30 years. It’s important that this new store represents innovation, craftsmanship, superior quality and heritage.” – Anthony Ledru, President & CEO of Louis Vuitton Americas
Customization is king in luxury! The ground floor is occupied with an Haute Maroquinerie salon, one of only a handful of leather shops of its kind in the U.S. Here, monogramming and hard-sided luggage painting are on offer. On the second floor lies the men’s universe, complete with bespoke shoes and belts.
I have to say I was a bit disappointed about Louis Vuitton not sticking to the original plans for Rodeo Drive. When parent company LVMH purchased the Luxury Italian House Bvlgari, the company moved the Bvlgari store up the street into a newly designed store. The old Bvlgari store was right next door to Louis Vuitton.
Louis Vuitton was then going to occupy that entire block on Rodeo Drive, a dedicated Men’s and Women’s Store. It would have been the largest Louis Vuitton store combined. Making it the ultimate shopping destination for world class travelers.
Below is a rendering of the original plans. The facade of the Men’s store would have appeared to be a shade of brown. The Women’s store would have been the same as now.
295 N. Rodeo Dr. Beverly Hills, CA 90210