Many spectators were uncertain of the fate with YSL when Hedi Sliman decided to remove the founders first name Yves from the label. Hedi also discounted any merchandise bearing the YSL logo. Gucci was also looked upon as brand in trouble without a clear roadmap ahead. Today, Saint Laurent and Gucci are the hottest names in luxury! This type of disruption is what fashion houses’ need to move forward and remain relevant.
I BELIEVE BRIONI IS ABOUT TO BE THE HOTTEST MENSWEAR BRAND (in the traditional sartorial space i.e. Ermenegildo Zegna, Canali, Salvatore Ferragamo, Isaia, etc.)